Old is gold, new is expensive—Why more people are exchanging gold jewellery instead of buying: Explained

Soaring gold prices are transforming the festive season into a gold exchange bonanza across India. Shoppers are increasingly trading old jewellery for new pieces, with exchanges now forming a significant portion of sales for major retailers. This trend, driven by rising prices impacting purchasing power, is particularly strong in northern, western, and eastern regions.

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