Wedding rush keeps jewellery demand buoyant as consumers embrace higher gold prices

Jewellery retailers say the current wedding season is driving some of the strongest sales seen in years, with buyers showing remarkable resilience despite high gold prices. Demand is spreading across gold, diamonds and silver, and industry executives note that consumers are not only purchasing for ceremonies but also treating jewellery as a long-term investment. With auspicious dates lined up through January and price acceptance strengthening, jewellers expect momentum to remain steady well into the new year.

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