German company shares photo of forklift used in Louvre heist to promote itself

A German company, Böcker, ingeniously leveraged a daylight Louvre heist involving their forklift for a viral marketing campaign. Instead of shying away from the notoriety, they humorously highlighted the machine’s speed and efficiency. This bold move, despite mixed reactions, significantly boosted global brand visibility, turning a crime into a clever branding opportunity.

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